Cinthol sponsored Miss Chinna Thirai on the 8th of April at Chennai - this was a pageant for the beauties on Tamil Television spanning leading actresses across shows from Sun TV, Jaya TV, Vijay TV etc. The show had various rounds- Talent, Acting etc judged by a panel consisting of famous Actor Bharat, Dr.Jayakala and Ambika, a famous South Indian actress. The show was later telecast on Jaya TV in the same month. The stage, backdrop, was completely branded by Cinthol. The pageant was well attended and appreciated by the Chennai crowd, it was later viewed well on TV as well. Actress Santhoshi was adjudged the best on the small-screen and crowned as Cinthol Miss Chinna Thirai.